Final Logo:

For my draft post, I thought my original color scheme inspired me by royalty colors.  I wanted my logo to stand out, but also be simplistic and easy on the eyes. Once I got feedback and made my own critiques, I realized it resembled a military Purple Heart. I did not want my logo to quickly be associated with an award that is given to injured soldiers, when I want my website to be about marriage and love.

I really liked the logo that I came up with as a whole. I felt that I would rather have the logo and change the colors to match it, rather than keep the colors and change around the logo. I also wanted to show elegancy in my logo and instead of doing it through the color purple, I played around and changed the font and color of my words to be more elegant but easily readable as well. I also used the pen tool, the direct selection tool, and the anchor tool to better match the contour of the heart.

I changed the outlines of both the heart and the silhouettes to white, so they did not seem so restrained by an outline. Instead, using the white makes the silhouette more a part of the entire image. Similar to how Adobe’s logo is a red square with a large A taken out of it, you still make the connection that a square is there. With my logo there are two silhouettes taken out of the heart, but you can still make the connection that it is a heart. Also, removing the lines in the silhouette depicts a silhouette more because it represents more of a shadow and a solid shape and color. When I had the outline of the heart there, I felt it took away from the silhouette.

Most of my inspiration remained the same. From the color types video cited here, I knew red could mean a couple different things. Using the darker red helped make it more appealing to the eye, and it more represented what I wanted an audience to know about my site from looking at the logo. The darker red depicts more of a romantic vibe instead of a brighter red, which could represent anger. I also liked that it looked simplistic on a white background making it easier to put onto any type of letter or business card.

I am very happy with the final changes I have made and I think it truly represents my website.

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